What is Buyer Persona?
A semi-fictional representation of the specific human decision-maker within your ICP.
Understanding Buyer Persona
While the ICP defines the *Company* (e.g., '100-500 employee SaaS companies'), the Buyer Persona defines the *Human* (e.g., 'Director of RevOps'). Effective cold outreach is tailored specifically to the Persona's daily pain points.